Tuesday, January 5, 2021 [Tweets] [Favorites]

Twitter Acquires Breaker

Erik Berlin:

When we started Breaker, podcast apps were productivity apps, similar to feed readers and to-do lists. Breaker added a social community element with features such as liking and commenting on episodes. We’re now inspired to go even further in re-imagining how we communicate with each other, beyond the scope of traditional podcasts.

Sadly, for us and our users, we’ll be shutting down Breaker on Friday, January 15th. This will allow us to focus on building what comes next.

4 Comments

When we started Breaker, podcast apps were productivity apps, similar to feed readers and to-do lists.

“When the VC talked to us about exit strategy, we didn’t listen that closely and thought, ‘haha, yeah, but we can still work on our app, right?’”

Breaker added a social community element

Can’t be a big social community because this is the first time I’ve heard of it.

commenting on episodes.

You’ve been listening to three white dudes with an opinion. Well, now you get to spread your opinion on that opinion!

(He says, posting his opinion on that opinion, in turn, as a comment on a blog. Opinionception!)

Seriously, though, this is a headscratcher. Twitter buys a little-known podcast client whose claim to fame is a comment field?

Old Unix Geek

Looks like an aquihire to me: sell a company with a product that loses money but a good team.

* Purchaser gets the engineering team.
* The VCs get some of their money back.
* The product is shut down.

Then the team writes up something about how they changed the world. Everyone's spared embarrassment.

@Sören
harsh but true

Looks like Breaker will NOT be shutting down, and instead being taken over by Maple Media — https://twitter.com/Breaker/status/1348632746361458694

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