Tuesday, October 6, 2020

Update on Agenda’s Sales Model

Drew McCormack (tweet):

Unlike a freemium model, this is not an ála carte selection of features — it is all you can eat. When you purchase to move your unlock date forward, all features on or before that date get unlocked, forever. Customers appreciate this, because they keep what they have already paid for; and we like it, because we don’t have to support customers stuck on an old version who don’t want to pay to upgrade. And, as developers, we get to have our app in the App Stores, generating recurring income, without the negativity that often accompanies subscriptions.


It should go without saying that we are happy. We haven’t considered abandoning the Cash Cow sales model. It’s bringing in the bucks, and we receive virtually no negative feedback about it. In fact, it’s mentioned in a significant number of App Store reviews as playing a factor in a customer’s decision to purchase.


In short, the Cash Cow model keeps people engaged and using the app even when they are out-of-license, which provides us an opportunity to win their hearts, and wallets, with new feature releases. It’s a powerful aspect of the model — the app itself is your best marketing.


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