Tuesday, December 3, 2019

VirtualHostX Pro Subscriptions

Tyler Hall:

VirtualHostX is now a subscription. You can pay $49 USD / year or $5 USD / month.

The annual price is the same as the old one-time cost. And I’ll note that I typically release a paid upgrade every 12 - 18 months. So, if you are like many of my amazing customers who do update to each new release, the cost of doing that vs a subscription are more or less the same.


If you sign up for an annual subscription, you can cancel it at any time. In fact, you can subscribe, get the confirmation email, and then immediately cancel. Your license for the app will continue to work through the entire year.

Even better. Your license will remain valid and working forever.

This sounds like the Sketch model, which I think is reasonable. Sketch’s file format issue likely won’t apply here.


Update (2019-12-12): Matt Gemmell:

The way I see app subscriptions right now is pretty simple. Here’s a brief thread on that.

First, Apple doesn’t allow upgrade pricing. Everyone would use it if they could. They can’t. That option is off the table.

Drew McCormack:

This made me think about the subscriptions I have for apps. It’s a grand tally of one: Tower. It’s a tool I need for work, and it cannot hold my data hostage. I don’t trust any other creational tool with a subscription. Perpetually renting access to my own data doesn’t appeal.

Tyler Hall:

Drew makes a great point. It’s the “lock down” that can be the key to a sustainable balance between what’s fair to customers and you staying in business.


So when I did my big release last week and announced my new pricing model, I was extremely nervous and wary of what the response would be. But so far I’m very lucky that I’ve have had few complaints.

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[…] perceive and pay for software. In-app purchases and subscriptions are eating the world alive. And moving VHX to a new, Sketch-like subscription model was a big focus of my new Pro version […]

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