Archive for July 18, 2019

Thursday, July 18, 2019

Have We Hit Peak Podcast?

Nick Heer:

Jennifer Miller of the New York Times wrote about the eruption of podcasting popularity — a seemingly evergreen topic. Nieman Lab wondered in 2017 if we had hit “peak podcast”, while Wired thought the same in 2015. Podcasts were “back” in 2012, according to Social Media Examiner, and also in 2014, according to the Washington Post. 2005 was the “year of the podcast”, according to Slate. Podcasting seems perpetually mainstream and, also, simultaneously on the verge of death.

Much as I think this story subject is well worn, there’s plenty of research in Miller’s article that helps provide a sort of status update on the podcasting industry. One stat she quotes near the end of the piece is particularly eye-opening: less than 20% of podcasts tracked by Blubrry issued a new episode between March and May.

No, I don’t think this is the peak, either in terms of the number of active shows or listeners.


iPhone Loyalty

Chance Miller:

In total, using its own data and data from other companies, BankRoll concludes that iPhone loyalty has hit its lowest point since 2011, falling to 73 percent. This compares to loyalty in 2017 of 92 percent.


There are several things worth noting with this data. For one, the sample size is relatively small and seemingly comes almost entirely from customers using the specific BankMyCell service. Furthermore, other data from companies like CIRP has suggested that iOS loyalty has continued to hit new highs. In January, CIRP said that iOS loyalty was at 91 percent.

Another inconclusive report. I wonder whether Loyalty is more important than Customer Sat. Maybe yes, because it’s about action rather than just reported sentiment. On the other hand, it doesn’t measure people who aren’t buying a new phone this year (an increasing percentage). And, of course, Customer Sat. doesn’t count the customers who have already switched away.

Anecdotally, I am hearing less interest and satisfaction in the iPhone X series of phones, and increasing concerns (whether true or not) that Apple’s cameras are no longer market leading. And, at least prior to iOS 13, iPhones can be slower at launching apps. Personally, I remain quite happy with my iPhone XR.