No-Click Google Searches
Crazy number, via @keachhagey: In March, 62% of Google searches on mobile were “no-click” searches, meaning ppl didn’t click on any website after Googling. That’s thanks to Google’s knowledge boxes - of dubious accuracy - sitting atop search results.
It seems Google has gone beyond answering your question at the top of the search results, to not even showing you search results if it can answer your question.
Previously:
- Google’s Search Quality Crisis
- Google’s Algorithm Is Lying to You About Onions and Blaming Me for It
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[…] Michael Tsai, who also links to a tweet from Kyle Howells showing a Google search on his iPad that displayed […]
> to not even showing you search results if it can answer your question
Although in this particular example, it seems pretty fair to assume that the intention of the query was to get Google to provide an answer. If you wanted to go to a website that would answer that question, you'd probably enter something like "time conversion" as a search term.
