Wednesday, May 22, 2019 [Tweets] [Favorites]

Some Users See More Twitter Ads

Kurt Wagner (via Cabel Sasser):

Some journalists first noticed and started tweeting about seeing more ads on Twitter earlier this week. Not all Twitter users have the same ad load, which means the experiment won’t affect everyone. Some people see more ads than others depending on a variety of factors, including how the number of ads influence their use of the platform. (Facebook and Instagram do something similar.) Three years ago, Twitter shut off ads for some of the network’s most prominent users as part of an effort to keep them engaged. Some users still have an ad-free Twitter.

As I recall, John Gruber has wondered why he doesn’t see any Twitter ads. I guess this clears up that mystery.

I still don’t understand why Twitter doesn’t do more with other revenue models. I think lots of people would pay for an ad-free experience or other extra features.

Update (2019-05-22): Brian:

I think @gruber was actually saying he didn’t see IG ads, not Twitter. But now he does so it’s moot

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