App Store Subscription Confirmation Alert
Whoa! Apple added an additional confirmation step for subscriptions. This new alert comes after you confirm with Touch ID/Face ID. I hope they address this in a more elegant way in iOS 13, but I’m thrilled Apple took a definitive step to curb scam subscriptions. 👏🏻
This probably isn’t needed on Face ID devices where you have to double click the side button to confirm a subscription, but this should cut down on accidental subscriptions on Touch ID.
I’m still baffled it took Apple so long to take action on this, but it still says a lot that they made a change like this mid iOS 12 instead of waiting for iOS 13.
This change is likely to prevent $10M+/mo in accidental subscriptions.
I literally went through your flow 2 hours ago to compare it to apple’s and thought you added that. Until I tried Facetune. Here’s the kicker though.... it’s not on apple Music
[…]
Or only Apple gets to do this?
Apple remotely turned off the extra Subscription confirmation modal last night.
(Apps were seeing 20% subscription trial reductions.)
This means a significant profit was being made due to a lack of understanding by the users, which I don’t think is an ethical business model
Now, there may be a reason, like fixing a bug or making it better. But it’s 100% off right now after ~1 week of being on.
Previously:
- Spotify: Time to Play Fair
- Acceptable Renewable Subscriptions Pitch Screens
- Apple Legal Doesn’t Like Domain Redirect
- Apple Pulling High-Grossing Scammy Subscription Apps Off the App Store
Update (2019-06-18): Federico Viticci:
Never seen this alert before – Apple now tells you if an app you’re deleting has a subscription still active. Good move.
2 Comments RSS · Twitter
Ryan Jones
@rjonesy
Extra steps always drop conversion rates. Not necessarily deceit. Friction and convenience too. But I hear you and think it’s part of it.
To me, 20% doesn't seem that crazy just from there being an extra step... Reminded of Spolsky's "Let me go back": https://www.joelonsoftware.com/2000/06/03/strategy-letter-iii-let-me-go-back/