WeChat’s Apps Within an App
Eustance Huang (via Jack Purcher):
The WeChat update, which came out this week, involves a redesign in the way mini-programs — apps within the app — are presented. With that change, users now “essentially have a second home screen” on their phones, said Matthew Brennan, co-founder and managing director at consultancy China Channel.
I don’t understand how this doesn’t run afoul of Apple’s guideline:
2.5.8 Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected.
Previously:
- Apple’s China Problem: WeChat
- Apple Wants 30% of Tips From Chinese Chat Apps
- Now Allowed to Launch Apps From Today Widgets
Apple desperately needs China. They can't keep raising prices for existing customers forever, Apple needs growth somewhere.
Anyway, this shouldn't be surprising as we've all noticed Apple makes exceptions to app store rules for big players.