Tuesday, January 22, 2019

Phased vs. Regular Update Adoption Rates

David Smith:

For several years now Apple has offered Phased Rollouts for app updates in the App Store. This lets you slow down the adoption of a new update to your users by limiting the number of users who are offered it as an automatic update each day.


I was very pleased to see the system work so well. The rollout was slow and measured. It let me find a few things I needed to fix before the update got out to all my users.

Also remarkable to me is how quickly the ‘immediate rollout’ really is. With around 80% adoption in just a couple of days.

Of course, phased releases are not supported by the Mac App Store.

Update (2019-03-20): Apple:

You can now release an update to your macOS app in stages by enabling Phased Release for Automatic Updates in App Store Connect.

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