Tuesday, November 13, 2018

Killing the Slopes Pass

Curtis Herbert:

While all that was going on I realized it was time to really lean into something I started over two years ago: fully embracing the consumable IAP aspect of my business. I started the initial reboot of my business model by focusing on subscriptions, but since adding consumables, they now account for 75% of my sales (sales, not revenue). They greatly help to address large parts of my market for which a subscription just doesn’t make sense.


I’d encourage all of you to do a thorough pass on your own apps. I have a feeling many of you are like me: making your IAPs accessible (if the user knows where to go to get them, usually the about screen), but not selling as effectively as you can.

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