Monday, April 23, 2018 [Tweets] [Favorites]

Speculation and Dread for the Next Transition

Andy Ihnatko:

Which is why I can easily picture a plan to build ARM-based Macs that’s part of a bigger plan to change the whole character of the Mac. For years, MacOS has looked decidedly frumpy and unloved, and its few significant improvements (such as TouchID) have been iOS’s hand-me-downs. Maybe that’s because Apple has been sitting on some huge and wonderful ideas that’ll boost the Mac into a higher orbit, and they’ve put off rebuilding MacOS until they had a good reason to tear it all down first.

Or…maybe Apple’s longterm goal isn’t to transition MacOS into the next decade (or, hell, even just our present one). Maybe its goal is to transition Mac users to iOS. Apple’s obsessive love for the iPad has been made clear to me by both my observations of the product line and my conversations with people inside the company (present and former). It doesn’t seem ridiculous that Apple might push the Mac much closer to the character of the iPad, with the iPad Pro picking up enough of the Mac’s character and functions that the whole consumer Mac line would become redundant.

Riccardo Mori (tweet):

This rumoured next transition — from Intel-based Macs to ARM-based Macs — is once again for the better, at least on paper. […] But things have changed in the meantime. For one, today Mac OS evidently isn’t the primary focus of the company. Those past transitions were all done to benefit the Mac; the idea was The Mac shall advance. We’re changing and improving things under the bonnet, but the Mac is still the Mac and its identity won’t change. Instead, this theoretical Intel-to-ARM transition doesn’t feel as such. It feels as there are impending changes to the Mac operating system and platform that are clearly influenced by iOS. This makes me uneasy.

Let me tell you a couple of things straight away: One, there is nothing wrong with the Mac platform, except what Apple has been doing it in recent years. Two, since Steve Jobs’s passing, my impression is that Apple has been progressively unable to properly handle their two major platforms, Mac OS and iOS. It’s like they can’t keep a balance of resources, development, and attention between Mac OS and iOS. Instead of envisaging a plan where the two platforms progress in parallel, and flourish by making the most of their respective strengths, what I’ve seen is a clear preference for iOS, and a clear progressive neglect of Mac OS. As a Mac user, this frustrates me.

Previously: Tim Cook Says Users Don’t Want iOS to Merge With macOS, Apple Plans to Use Its Own Chips in Macs From 2020, Replacing Intel.

1 Comment

Anticipation and hope for the NeXT transition.

Oh, wait, never mind.

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