Wednesday, April 4, 2018 [Tweets] [Favorites]

Interview With Apple Logo Creator Rob Janoff

Michael Steeber:

At a time when design trends and tastes seem to fluctuate with increasing speed, one image has remained remarkably persistent: the Apple logo. Often remixed but never replaced, the symbol has been continuously in use in one form or another since graphic designer Rob Janoff first sketched it in 1977. 9to5Mac talked with Janoff about his time working with Steve Jobs, the perspective gained from working over 40 years in the design industry, and an upcoming creative collaboration.

[…]

While both skillsets have unique merit, he believes that the technical implementation of a solution can get in the way of the creative process if left unchecked. “Whenever I’m talking to kids, there is such a tendency to go straight to the computer. But almost always, it’s devoid of idea. I think a lot of times tech can be an idea killer, because you’re spending all that time on making that corner good, or connecting some other thing, and you’re forgetting what the bigger picture is, what the bigger idea is. I think that only comes when you’re free and you’re just drawing and pouring stuff out of your brain.”

[…]

Clients are routinely presented with a buffet of options when narrowing down a final logo or layout. In contrast, Steve Jobs was only offered one design for Apple’s logo – which he accepted.

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