Monday, March 19, 2018 [Tweets] [Favorites]

Software As a Service Pricing

Patrick McKenzie (via Ryan Jones):

After publishing our recent guide to low-touch and high-touch SaaS businesses, we had a Q&A session in our private forums for SaaS entrepreneurs specific to pricing and packaging.

Some of the entrepreneurs generously allowed us to talk about their pricing strategy publicly, to help the next generation of SaaS companies.

This advice is distilled from my career in running and consulting in various SaaS companies. Your mileage may vary; I’d encourage you to experiment often and boldly with pricing, as it is the easiest needle to move in your company. (The tendency of most SaaS companies is to set prices without much consideration and leave them alone for years at a time. I’d encourage you to revisit them quarterly.)

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