The Apple TV 4K’s HDR Nightmare
As much as it pains me to say this, Gene Munster was right. For years the former Piper Jaffray analyst was routinely mocked because at every Apple investor call, he would ask Apple leadership if they were planning to make an Apple-branded smart TV set. But after weeks of fighting to get HDR working with my Apple TV 4K, I’m convinced that if Apple intends to succeed in the TV business, the best thing to do would be to ship a television set that just worked. I’ve been writing and updating “Take Control of Apple TV” for four years now, so I know that if I’m flummoxed, the average user has little hope.
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Imagine: no calibration, no special settings, nothing to twiddle with! Just sit down and watch TV in the best possible quality. Sure, it wouldn’t be Apple’s most profitable business, but neither is the current Apple TV.
Until that day comes, I’ve seen my family relying more and more on my Chromecast Ultra. It has no interface, and no settings as such — it just works.
I would have paid $10 more to get The Last Jedi in 4K, but the option just isn’t there. This is a Disney thing more than an Apple thing though, as this is the case on all major storefronts.
Previously: Apple TV 4K, Still a Hobby, Cultural Insularity and Apple TV, No 4K iTunes Videos on iPad Pro or Mac.
