Amazon Will Stop Selling Nest Smart Home Devices

Steve Kovach (via Hacker News):

After weeks of silence, Amazon's retail team informed Nest employees on a conference call late last year that it would not list any of the newer Nest products recently announced by the company, according to a person familiar with the call. The products in question include the latest Nest thermostat and the Nest Secure home security system, among others.

On that call, says the person, Amazon told Nest that the decision came from the top — and that it had nothing to do with the quality of Nest products, which had great reviews on Amazon.

[…]

As a result of Amazon's decision, Nest decided to stop selling any of its products through Amazon, meaning the limited number of Nest devices listed on Amazon today are expected to disappear from the site once current inventory is sold out, according to a person familiar with the matter.

Amazon still doesn’t sell current iPhones or iPads, but it has changed its mind and now sells Apple TVs.

I find these decisions fascinating. Amazon could already promote its own line of home products all over its site, even on listings for Nest products. Is it that much better to have Nest products not show up in searches at all? Is it really worth the lost revenue and analytics to send those purchasers elsewhere? And to tarnish Amazon’s image as the “everything store”? iPad and Kindle are not even really in the same market, and Amazon does sell tablets from other companies.

Update (2018-03-06): Amazon doesn’t sell Google Chromecast, either.

Amazon Apple TV Business Google Chromecast iOS iPad Nest Shopping Strategy Tax

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