Friday, January 19, 2018 [Tweets] [Favorites]

What Happens to the Traffic You Send to the App Store?

iA:

No matter how good your product is, you need to be found. We send all our traffic to the stores. In return, we get higher sales and higher rankings. Recently, some of the numbers left us guessing. The more traffic we get the higher the sales. But, somehow, our ranking suffers.

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The good news is: Blogging pays off. The traffic you create on your side does translate into higher sales. But if it results in sudden spikes you get punished. Most probably the anti-spam algorithm kicks in assuming that you want to game the rankings and ranks you down. In consequence, you do not get proportionally more sales, when at the same time you fall in the rankings. A sudden spike in traffic and sales gets punished, no matter whether its real or fake traffic. There is not much we can do about that but whine. Or is there?

Using the App Store, you do not have much control over your sales process. You need to experiment and see what sticks. If you figure it out you still depend on Apple’s good will. Your most successful marketing campaign might result in a down-ranking, and, who knows, cause as much damage as it helps. This is probably not voluntary. Apple is a control freak, but this can’t be intended. It’s frustrating nevertheless.

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The only thing you can do against the App Store algorithm punishing you for sending people to the Store is selling your app directly.

1 Comment

Search is Apple's weakness. They basically do not know how to deliver even decent results.
It's apparent in App Store search and in Maps. This flawed ranking is a consequence of Apple's poor search.

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