Tuesday, October 31, 2017

Super Mario Run’s Disappointing Profit

Andrew Webster (via John Gruber):

Nintendo’s first mobile game, Super Mario Run, was enormously popular — but that doesn’t mean it was a success for the company. During its most recent earnings report, Nintendo revealed that Mario Run has been downloaded 200 million times, 90 percent of which came from outside of Japan. However, Nintendo says that despite these big numbers, the game has “not yet reached an acceptable profit point.” While Nintendo didn’t reveal any specifics with regards to conversion rates, a big sticking point for many with Super Mario Run was its comparatively large price point; it’s free to download, but requires a one-time fee of $9.99 to unlock the whole game.

Previously: Super Mario Run.

Update (2017-11-01): See also: John Voorhees.

Update (2017-11-07): Adam Blacker:

While Mario definitely benefitted from the price drop, the game would have seen more conversions at the price point of $1.99. Apptopia firmly believes this to be the optimal price point for a paid app. While Super Mario Run is free to download, the in-app purchase to unlock all of the levels essentially acts in the same way. We estimate that Nintendo lost out on $8M by not pricing Super Mario Run at $1.99. We’re saying they could have increased their revenue by over 1,800% during the promo period.

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