Tuesday, April 18, 2017 [Tweets] [Favorites]

The Great iPhone Naming Opportunity of 2017

Ken Segall:

I’ve never understood Apple’s motivation for sticking to the S path, year after every-other-year. The most positive spin I can put on it is that it feels compelled to tell the “truth” about the phone’s form factor.

[…]

Since phone buyers today have distinctly different likes and needs, I have no problem with multiple models. Four models of phones isn’t complexity, it’s simple choice.

[…]

If different style iPhones are destined to co-exist, wouldn’t it be nice if the family felt like a family? Wouldn’t it be great if each name indicated the phone’s reason for being, and reassured buyers that it contained Apple’s latest technology?

Previously: Switching to an iPhone SE.

Comments

Stay up-to-date by subscribing to the Comments RSS Feed for this post.

Leave a Comment