Apple’s Clips app for iOS is now available:
Clips is a new app for making fun videos to share with friends, family, and the world. With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music, and more.
Got to play with Clips yesterday. Love it. It’s like iMovie and Keynote had a baby and the kid got all the best genes.
It’s not that the app isn’t good at making short, fun videos; in fact, it’s great at doing that. But it seems like it’s trying to shoehorn an Instagram or Snapchat style of app into Apple’s typical UI conventions. As Ulanoff says, it seems less like a competitor to those apps than it does a trimmed-down version of iMovie. Maybe the market for something like that is large, but I’m not sold on it yet.
It’s a small thing, but the icon is also disappointing. It’s supposed to be a fun, creative, silly app, so why does the icon make it look like it will be for corporate videoconferencing?
I haven’t spent too much time using the application, but I’m very impressed with what I’ve seen so far.
Update (2017-04-07): Manton Reece:
Apple’s Clips is great. One of the best iOS apps they’ve made in years. It’s a useful quick video editor even if you ignore the fun effects.
Update (2017-04-11): See also: The Talk Show.
Update (2017-04-16): Eddie Smith:
Renie Ritchie apparently wrote a treatise on Apple’s new Clips app, but don’t let that intimidate you. Clips is ridiculously easy to use, and most of its features are discoverable by just playing with it.
The real brilliance of Clips is that you don’t even feel like you’re doing movie editing, but that’s exactly what you’re doing.
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