The speedy proliferation of Snapchat Story clones across Facebook’s apps is, I think, one of the most fascinating recent case studies of a feature going from invention to ubiquity. Facebook has four of the most popular apps on any ecosystem — as of writing, Instagram, Messenger, and the Facebook app are all in the top ten most popular free apps in the iOS App Store, with Whatsapp just missing the list at number eleven. And, as of today, all four of those apps have a variation of the Snapchat “Stories” feature shoehorned onto their main screens.
This power has provided Facebook with the luxury of allowing other companies to take the risk of trying new things, and then either embracing the company via an acquisition, or extinguishing them by duplicating their most unique component.
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