Facebook’s Messenger bots may not be having the impact the social network desired. Just yesterday, online retailer Everlane, one of the launch partners for the bot platform, announced it was ditching Messenger for customer notifications and returning to email. Following this, Facebook today announced an upgraded Messenger Platform, which introduces a new way for users to interact with bots: via simple persistent menus, including those without the option to chat with the bot at all.
One of the problems with Facebook’s bots is that it’s often unclear how to get started. The directory of bots in Messenger wasn’t initially available and now only reveals itself when you start a search in the app. And it hasn’t always been obvious how to get a bot talking, once added, or how to navigate back and forth through a bot’s many sections.
Previously: Bots Won’t Replace Apps.
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