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Exploring the App Store’s Top Grossing Chart

Graham Spencer:

One of the most striking things you’ll notice when browsing the Top 200 Grossing apps is that they are virtually all offered as free downloads. In my survey, just three apps were paid apps upfront; Minecraft (#33, $6.99), Grindr (#95, $0.99), and Facetune (#183, $3.99). The other 197 apps were free to download.

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Whilst almost all the apps are free to download, it is also true that apps with In-App Purchases (IAPs) dominate the Top 200 Grossing charts. In my survey, just 2 apps did not offer any IAPs; Facetune (#183) and CBS (#200).

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Games dominate the Top 200 Grossing charts, representing an overwhelming majority of 68% of the apps. The next closest is Social Networking at just 11% and comprised mainly of various dating apps.

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