Google AMP Launch Looms
And, crucially, Google will favor AMP sites over others with the same search score in the results it shows consumers, said Richard Gingras, senior director, news and social products at Google.
Via John Gruber:
What about a site that already delivers clean HTML markup, minimal-to-no JavaScript, and images that load on demand (or, cough, a site with few-to-no images)? Why would Google favor an AMP site over such a site in search results?
Previously: Google’s Accelerated Mobile Pages.
Update (2016-02-16): John Gruber:
Important correction from Ad Age, regarding the claim earlier this week that Google would favor AMP page in search results.
