Wednesday, January 20, 2016

Shush Is Now Swish

Daniel Jalkut (tweet):

A little over a year ago, I received a message from Apple that another developer had challenged my use of their trademark. Although I had been using the trademark myself for 7 years, they filed a trademark registration, and set to work demanding that I, and probably others, cease using the mark. I pushed back as long and as hard as I felt that I could without risking huge legal costs. I am confident that if I could justify the expense of defending the trademark, I would have prevailed because of my clear prior use of the mark. I could not, however, justify that cost. Hence the name change to Swish.


Before the trademark issue came to a head, I had built and submitted a version for Apple TV. […] Apple deemed the app too simplistic and suggested that I add more functionality.

It seems useful enough to me.

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