Tuesday, November 10, 2015

Apple’s Beautiful Construction Barriers

Dave Caolo:

When I saw these photos of the forthcoming Apple Store in Amsterdam, I noticed how great the construction barriers look. Typically barriers like this are erected simply to discourage prying eyes, but Apple often uses them as a marketing opportunity. This practice isn’t unique to Apple, of course, nor does the company always make such an effort. But when it does, the results are often charming. Here’s a look at some clever barriers Apple has used.


I’m biased as a former Bostonian, but my favorite example graced the Boylston Street Store. Made to resemble Fenway Park’s Green Monster, Apple successfully pandered to Red Sox Nation.

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