Tuesday, September 22, 2015

The Lost Apple Logos You’ve Never Seen

TheBrainFever (via John Gruber):

The way to tell it from other rainbow Apple logos is that the green top is a little thinner than it should be, and the “chin” (if you imagine the apple bite as a mouth) is a little fat.


From what I can tell, this was the first “public” version of the logo, used on initial print materials. The next version of the logo, the classic rainbow logo, was used for the computer badges, but remained in some print production materials.


I always called that typeface the “stormtrooper” font when I was a kid. I was bit deflated later on when I learned it’s real name was Motter Tektura.

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