App Business Tips
Listen carefully to your customers, pick out the feature requests that keep coming up and implement those. Don’t spend all your time building fancy features no one has requested.
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Consistency is the key here, keep delivering timely updates. Somewhere between every 3-6 weeks is perfect. It can be hard to keep this up constantly, especially for smaller teams or those working on multiple products. Even if you don’t achieve it, having this goal gives you something to aim for. If you do manage to update anywhere near as often as I suggest, your users will love you for it. In turn they’ll talk about your app more, and those regular updates you keep pushing out will translate into an increase in revenue each month.
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More widely known as App Store Optimisation. I always feel slightly dirty even mentioning this phrase, but ASO works - it’s not a magic bullet, but it does help.
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There are plenty of services out there that offer translations. Over the years, I’ve used two different companies and have been very happy with both. If you’re looking for a personal service go with Applingua, for something more automated use OneSky.
Realmac is still guilty of having different product lines that don’t benefit the same type of customer. I’m slowly changing things so all of our products fall into one major category. This change will take some time, it’s not going to happen overnight but we’ll get there. I just wish I’d figured it out earlier.
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In the first few years of hiring people I honestly never once thought that these people might one day leave. It just never crossed my mind. […] I got over it, you have too. The business adapted and changed, and things worked out. When someone decides to leave a business, it’s a waste of time trying to convince them to stay. They’ve made up their mind and if they stay they’ll end up being unhappy and resent you and the business.
