Wednesday, December 3, 2014

Professional App Pricing

Rob Rhyne:

Then today, Allen Pike discussed his company’s plans for a future product — MicDrop, a podcasting production studio for professionals — which he was abandoning due to a “…market [that] is just too small to sustain a great app.” Allen is preaching the same message I was in my talk: pay attention to the size of your market and only build what this market will support financially.

In his post, he mentions several alternative pricing schemes but only discusses, in detail, selling the app for $200. Now, Allen is a smart cookie and an even nicer person, so I wanted to present him with a few alternatives that I see for his market and politely make the case there exists a sustainable market for his app. He just needs to be willing to think beyond the mainstream. After all, I know a thing or two about selling an app for $200.

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