Saturday, November 22, 2014 [Tweets] [Favorites]

Pricing Determines Your Business

Jason Cohen:

Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when. Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it.

Comments

Stay up-to-date by subscribing to the Comments RSS Feed for this post.

Leave a Comment