The Triumph and Tragedy of OS/2
Why would Microsoft management agree to develop a project designed to eliminate the very cash cow that made them billionaires? Steve Ballmer explained:
“It was what we used to call at the time ‘Riding the Bear.’ You just had to try to stay on the bear’s back, and the bear would twist and turn and try to throw you off, but we were going to stay on the bear, because the bear was the biggest, the most important… you just had to be with the bear, otherwise you would be under the bear.”
[...] Link. I was a BIG fan. So half-baled you couldn’t uninstall software. [...]