Thursday, September 12, 2013

Ruminating About Apple’s Lowercase Letters

Adam C. Engst:

From the perspective of someone who lives and breathes text, this is a wrong-headed move, because it is both inconsistent and introduces confusion-causing ambiguity, not just into everything that’s written from now on, but also into the historical record. From now on, whenever you see the word “iPhone 5s” in a sentence, you’ll have to read carefully to determine if it’s talking about the iPhone 5s, or several iPhone 5s. In some cases, there may be no way of knowing what’s meant — you can’t know what I’m referring to when I say “The iPhone 5s flew off shelves.”

3 Comments RSS · Twitter

Aren't you supposed anyway to say "iPhone 5s devices".

Like you are never supposed to write Macs.

There used to be Publishing Guidelines made available by Apple (before publishing meant publishing on the App Store).

@michael That's the one.

Just discovered that Apple says App is becoming the preferred term over Application for Mac OS X. Depressing.

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