Wednesday, August 14, 2013 [Tweets] [Favorites]

Apple’s Evolving View of “pro”

Ken Segall:

Obviously, the pro market has value for Apple, even if its numbers are relatively small. Pros are opinion leaders, influencers and evangelists. Their love of Apple shows up in the purchase decisions of friends, family and colleagues.

So Steve ultimately renewed his commitment to the pros—but he never said that this commitment wouldn’t evolve. Clearly Apple has changed its thinking about the pro market, and how it can best serve its pro users.

I’m just an amateur photographer, running Aperture on a Mac with 16 GB of RAM and an SSD, and after about half an hour it gets so slow that I have to reboot. I run into bugs nearly every session. I don’t know how the pros deal with this and other issues like dropping support for Final Cut Pro’s data format.

1 Comment

"I’m just an amateur photographer, running Aperture on a Mac with 16 GB of RAM and an SSD, and after about half an hour it gets so slow that I have to reboot. I run into bugs nearly every session. I don’t know how the pros deal with this and other issues like dropping support for Final Cut Pro’s data format."

Bridge, Photoshop, and Premiere are flawed, but quite functional.

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