For my part, perhaps because of my own thin skin, I find Tim Cook’s preternatural calm admirable. Taunted with comparisons to Spindler and Amelio, dragged onto the Senate floor, being called a liar by a NYT columnist, constant questioned about his ability to lead Apple to new heights of innovation… nothing seems to faze him. More important, nothing extracts a word of complaint from him.
Asking Tim Cook (or any other Apple executive) questions you know he isn’t going to answer isn’t being a “tough” journalist. It’s just a waste of time and a rare opportunity. Sure, ask him up front if he’s willing to talk about upcoming Apple products, get his “no” on the record. But then move on to questions he might actually answer.
So many good questions that could have been asked, which he probably would have answered.
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