Wednesday, May 1, 2013

Briefs Ships

Federico Viticci:

Briefs is meant for iOS designers and developers who, before handing image assets over to Xcode to start writing code, want to see whether their app idea is feasible in terms of design and user experience. Essentially, if design is Stage 1.0 of a development process and coding is Stage 2.0, Briefs is the 1.5 step in between. Briefs is a powerful tool for professionals who aren’t afraid of working with a Photoshop-like UI to connect image assets, distribute animations, transitions, and more.

Rob Rhyne:

The original setup for Briefs circa 2009 was to hand-write a script in a text editor, then package that script with a few images and find a way to get it onto the device to play in the Briefs iPhone app. In hindsight it wasn’t a good process and it was confusing. But most importantly it threw up red flags at Apple because they thought it was a programming language.

Briefs is now a Mac application that allows you to build briefs visually, the way designers and non-developer humans want to work. Then when you’re ready to see it on the device, you push the resulting document (called a brief) to Briefscase, our free iOS app.

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