“Send to Kindle” Button
Have you ever encountered news, blogs, articles and other content on the web that you want to read but don’t have time to do so immediately? The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience. Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets. No more hunting around for that website or blog that caught your eye—just open your Kindle and all the content you sent is right there.
Good idea, but it’s plug-in based and doesn’t work in Safari. Why couldn’t they just use a bookmarklet like Instapaper?
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Instapaper already has a send to Kindle function, so I don't see a reason to switch.
"Send to Kindle for Apple Safari is coming soon."
http://www.amazon.com/gp/sendtokindle