Sunday, May 6, 2012

FaceSpan 5 (Mark’s Misadventure)

Mark Alldritt:

I am a self-funded Indie (lone) developer. I made a number of classic business blunders on the FaceSpan 5 project. I broke the golden rule: never (never!) rewrite a software product. I massively underestimated the effort required to complete the product. I set off without having sufficient resources to complete the project. Because I took so long to complete my work, the market moved on — AppleScript’s importance to the customers I intended to target declined. Some may argue that the market was never really there to provide a return for a product of this complexity. Finally, I didn’t pull the plug soon enough.

I never got into FaceSpan, but I’m a big fan of Alldritt’s main product, Script Debugger.

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