Thursday, March 17, 2011 [Tweets] [Favorites]

Slow Company

Lucius Kwok:

The idea behind the Slow Company movement is that instead of trying to be the first or to get the most mindshare or market share of any company in your vertical, you try to make something that people genuinely find useful and are willing to pay for it. And instead of trying to woo celebrities and plastering your name all over SXSW, you make something that people like so much that they tell their friends, and it spreads by word of mouth based on how well made it is and how awesomely it solves problems that people have — real problems, not ones that marketers make up.

This is what I’ve tried to do, and these are the kinds of companies I like to buy from.

2 Comments

What I find amusing is that that's how Twitter was in the beginning. It was a hit at SXSW in '07 because of that slow company mentality.

"What I find amusing is that that's how Twitter was in the beginning. It was a hit at SXSW in '07 because of that slow company mentality."

Well, I'll bold the part of Kwok's description that Twitter missed: "you try to make something that people genuinely find useful and are willing to pay for it".

Twitter has been all about mindshare since the beginning, no?

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