Tuesday, January 25, 2011 [Tweets] [Favorites]

Instapaper’s Long Tail

Marco Arment (interviewed by Michael Lopp):

Most people assume that online readers primarily view a small number of big-name sites. Nearly everyone who guesses at Instapaper’s top-saved-domain list and its proportions is wrong.

The most-saved site is usually The New York Times, The Guardian, or another major traditional newspaper. But it’s only about 2% of all saved articles. The top 10 saved domains are only about 11% of saved articles.

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