Instapaper’s Long Tail
Marco Arment (interviewed by Michael Lopp):
Most people assume that online readers primarily view a small number of big-name sites. Nearly everyone who guesses at Instapaper’s top-saved-domain list and its proportions is wrong.
The most-saved site is usually The New York Times, The Guardian, or another major traditional newspaper. But it’s only about 2% of all saved articles. The top 10 saved domains are only about 11% of saved articles.
