iAd for Developers
I was willing to try out iAd because it did one thing that no other platform can offer—a seamless purchase experience. The user never leaves the current app to complete the purchase, so the user experience is about as good as you get. However, I think that Apple has found itself falling foul of exactly the same problems they called out when the unveiled iAd.
It cost him $15 for each download of his $0.99 app. Part of the problem may have been the app’s 3-start rating, though. Interestingly, he got a much higher click-through rate with AdMob.
"It cost him $15 for each download of his $0.99 app."
The spooky thing is that if you play the famed Ballmer "developers! developers! developers!" rant backwards, you can quite clearly hear Steve Jobs saying the phrase "don't hold it that way"...