Thursday, February 25, 2010 [Tweets] [Favorites]

App Store Branding

John Gruber:

So what I see as hypocritical about Apple’s decision here is not about the fact that you can access the same sort of content via MobileSafari, but rather about the exceptions granted to Sports Illustrated, etc. I see why: Sports Illustrated, Victoria’s Secret, and Playboy are not just strong brands but also quality brands. But who’s to say some new brand couldn’t be just as good? The best apps in all sorts of categories across the board in the App Store are frequently from new companies, building new brands. It’s no more fair for the “hot chicks in bikinis” category to be occupied solely by existing major brands like Sports Illustrated/Victoria’s Secret/Playboy than it would be if the, say, photo manipulation category were occupied solely by Adobe and Corel, or if games were only allowed from companies like EA.


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