Friday, August 8, 2008 [Tweets] [Favorites]

Apple Ad Sets the Wrong Expectations

Jason Fried:

This ad borders on bait-and-switch and it’s disappointing to see Apple go there. If the ad wasn’t about speed it might be a different story. If they were just showing off as many features as they could in a 30 second spot it would be understandable. If they exercised poetic license and cut out a few frames to make a different point we’d understand.…But Unslow is about selling speed.

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