Friday, July 25, 2008

Apple’s MobileMess

David Pogue:

And it’s a little mind-boggling that today, nearly two weeks after MobileMe’s official opening, Apple still hasn’t solved the problem. That’s got to be a record in the short history of cloud computing.

But the real problem is how Apple is responding. For a company that’s so brilliant at marketing, it seems to have absolutely no clue about crisis management.

Update (2008-07-26): Apple’s added a status page and an RSS feed:

Steve Jobs has asked me to write a posting every other day or so to let everyone know what’s happening with MobileMe, and I’m working directly with the MobileMe group to ensure that we keep you really up to date.

And Glenn Fleishman comments on it. I agree with Fleishman: why is it written in the first person but unsigned?

Update (2008-08-04): Glenn Fleishman:

MobileMe’s launch should have been staged. First, iPhone 3G owners should have had access when signing up for new accounts. Then iPhone 3G and original iPhone owners with existing .Mac accounts or who wanted new accounts should have been given access. Then a slow transition for users who weren’t interested in the sync changes could have happened over weeks.

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It now is being signed "David G.". Apparently someone at Apple noticed the criticism.

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