Apple Store in Portland
Part of me thinks that, because the Apple Store is modern, it doesn’t fit into their old-timey, victorian vision of the neighborhood. But that’s funny: a street that tries very hard to not be a mall—but really is basically a mall—has become a kind of reverse-mall, where everything still looks the same, but in a different way. You follow me? It’s almost, ironically, a kind of reality distortion field: “if these buildings look like old houses, we can pretend these national chains aren’t here!”
