The Life
And so the thinking of those who were surprised by this deal goes something like, I thought Brent was doing great on his own, why would he sell the app to a larger company and take a job working for them, when he was already living The Life, working only for himself?
The thing is, Ranchero was doing great, sales-wise. The problem is that they were doing so great that Simmons wasn’t living The Life.
