Thursday, July 17, 2003 [Tweets] [Favorites]

McBusted

Baseline (via Jerry Kindall):

McDonald’s planned to spend $1 billion over five years to tie all its operons in to a real-time digital network. Eventually, executives in company headquarters would have been able to see how soda dispensers and frying machines in every store were performing, at any moment. After just two years, though, the fast food giant threw in the towel.

Didn’t the fact that the project was called “Innovate” raise any red flags?

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