The second really interesting thing to come out of this interview is that, according to Watson, Apple is also sick of the race to the bottom mentality and rampancy of free to play games. “Apple is frustrated, along with everybody else, about the mentality that’s gone rampant in mobile app markets, where people don’t want to pay anything,” says Watson. “They think that four dollars is an exorbitant amount to pay for a game, which is very illogical considering most people’s lifestyles. They’ll spend $600 on an iPad, and $4 on a coffee, drop $20 on lunch, but when it comes to spending four or five dollars on a game, it’s this life-altering decision. I’m frustrated with that too.”
I don’t see any evidence in the article that Apple is frustrated. Apple literally encouraged the race to the bottom with its initial App Store pricing guidance (99 cents or free). And it continues to encourage it through the lack of trials, the types of in-app purchases it allows, and the types of apps that it features.
Update (2014-08-01): Lukas Mathis:
But I think there are other aspects to this: Apple intentionally commoditized apps, and still encourages unsustainable app pricing despite publicly claiming the opposite.
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