The Quadrant Was Now Complete
The music fades as Jobs walks up, looking a bit tired but healthy. He is just 44 years old.
Yes, a new video of Jobs has been unearthed. And yes, it simply must be written about.
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And it seems like perfect timing for this video to surface given that Apple has just unveiled the MacBook Neo – the first laptop to come in fun colors since the candy-colored iBooks back in the day.
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This is a great message delivered in a very Jobsian way: this wasn’t about a turnaround, this was about putting great products into the world. The turnaround was a byproduct of that.
He didn’t just say how great products were the focus. Apple actually delivered a string of them, both hardware and software. And you could tell that he understood why they were good.
Previously:
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I can’t help but be struck by the contrast between the way Jobs always had the product literally at hand, held it casually and seemed genuinely proud of the object literally before him.
And then how Cook stood on a virtual stage, painfully clearly reading a carefully written script directly into a camera. Even when it was live (and I could be wrong here but) I don’t recall a single instance of Cook actually physically touching an Apple product during a presentation (omni present Apple Watch on all employees notwithstanding.)
