Meta Allegedly Bypassed App Tracking Transparency
A former Meta product manager has claimed that the social network circumvented Apple’s privacy protections, as well as cheating advertisers, and fired him when he repeatedly raised the issue internally.
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It was quickly alleged that Meta was using workarounds to continue to track users who had denied permission, alongside other privacy violations. A class action lawsuit followed.
A fired product manager at the company, Samujjal Purkayastha, has now taken his case to an employment tribunal claiming he was unlawfully dismissed for raising concerns about the practice, reports the Financial Times.
Meta, of course, says this is nonsense and that he wasn’t fired for being a whistleblower. My takeaway continues to be that Apple should not be presenting privacy information to its customers that sounds authoritative but which it has no way to verify or enforce.
Previously:
- Tea and the App Store
- App Tracking Transparency Doesn’t Stop Trackers
- App Tracking Transparency Affecting Facebook
- App Tracking Transparency’s Honor System
- Misleading and Inaccurate iOS Privacy Labels
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From https://www.macrumors.com/2025/10/17/apple-epic-games-free-ride-australia/ :
> "Epic is now asking to free ride on Apple's platform and dismantle every safeguard we've put in place to protect users and developers"
I lolled.
