Wednesday, February 5, 2025

Apple “Approved” Hot Tub Porn App

Jess Weatherbed (MacRumors, 9to5Mac):

The first “Apple approved” porn app for iPhone is rolling out in Europe, via AltStore PAL’s alternative iOS app marketplace. AltStore PAL developer Riley Testut says that Hot Tub, which describes itself as an ad-free “adult content browser,” has made it through Apple’s notarization review for fraud, security threats, and functionality, and will be available for AltStore PAL users in the EU to download starting today.

Apple bans “overtly sexual or pornographic material” on its own iOS store. Steve Jobs once replied to a customer email questioning App Store policing, saying that Apple has “a moral responsibility to keep porn off the iPhone,” and said that people looking for such apps should “buy an Android phone.” Thanks to the EU’s Digital Markets Act, iPhone users within the bloc now have greater freedom to install other apps.

Jason Snell:

AltStore and Testut knew exactly what they were doing when they implied an Apple endorsement of this product, presumably based on Apple’s notarization approval of an iOS app. Legally, Apple must notarize apps so long as they are “free of known malware, viruses or other security threats, function as promised and don’t expose users to egregious fraud.” So you can see that Apple’s hands are tied here. Which is why Apple is deeply unhappy with AltStore’s announcement, releasing this PR statement:

We are deeply concerned about the safety risks that hardcore porn apps of this type create for EU users, especially kids. This app and others like it will undermine consumer trust and confidence in our ecosystem that we have worked for more than a decade to make the best in the world. Contrary to the false statements made by the marketplace developer, we certainly do not approve of this app and would never offer it in our App Store. The truth is that we are required by the European Commission to allow it to be distributed by marketplace operators like AltStore and Epic who may not share our concerns for user safety.

But here’s the thing about notarization: Apple has used it in the past, in the EU, for reasons not covered by the above exceptions.

[…]

Apple representatives claim that AltStore is lying by asserting that Hot Tub was approved by the company. (Though it’s not great that Apple’s own emails use the phrase, “The following app has been approved for distribution.”) Instead, they claim that Apple’s hands are tied by the European Commission. And yet… the company has used its lever before to protect users from (checking my notes here) emulators of very old Mac models. Seems dangerous.

Paul Haddad:

If Apple doesn’t want notarization to imply approval they maybe should stop using it that way.

Steve Troughton-Smith:

You decided notarization would be an approval process, and you inserted yourself in it, which means yes you approved this app.

Much like you didn't approve a bunch of other apps, like emulators.

Phil Dennis-Jordan:

Apple decided any non-App-Store-app would require their approval, therefore if this app ships, Apple has approved it.

If iOS notarisation was anything like macOS app notarisation (automated, takes literally 1 minute) then sure, I’d say calling it “Apple-approved” would be misleading. But by all accounts, iOS notarisation is not that. It’s app store review without the app store.

AltStore:

Unfortunately, Apple has rejected several apps from our store in the past for dubious reasons, so the phrase “Apple-approved” in our marketing is a reference to the fact that Hot Tub was approved, not rejected, by Apple for notarization.

John Gruber:

What they mean is that Hot Tub was duly notarized by Apple — an ostensibly technical, not editorial, review that encompasses (using terms from Apple’s own documentation) accuracy, functionality, safety, security, and privacy. I say “ostensibly” there because Apple has, controversially, refused to notarize apps for other reasons[…]

[…]

If we want to get nitty-gritty over verbs, I’d argue that Apple accepts apps — like Hot Tub — for notarization, not approves. Begrudging acceptance is more of a thing than begrudging approval.

Apple is the one who literally chose to use the word “approved” after an app passes notarization.

Riccardo Mori:

Notice the weasely wording of the statement, making it sound as if the EU is to blame. “We didn’t want to distribute this, but the EU made us do it!”

It’s very weaselly. There’s no allegation that there’s actually anything unsafe about the app. It’s gone through Apple’s vaunted review process and runs within a sandbox. Apple is just spreading FUD and throwing its partner under the bus, implying that they have bad motives. It’s also trying to imply that Epic is distributing porn, which is not the case.

Tim Sweeney:

To correct Apple’s false statement screenshotted here, Epic Games Store for PC and mobile - unlike Apple’s App Store - don’t host any porn apps, have never hosted porn apps.

Steve Troughton-Smith:

Adult apps aren’t kept off of iPhone. The top 50 list on the App Store includes several apps filled with hardcore porn, including social media apps and Reddit. This is entirely performative.

Tim Sweeney:

Apple is being extremely disingenuous in attacking the European Union here. The iOS App Store hosts the Reddit app, which provides access to massive amounts of porn. Apple knows this, permits it, and gave Reddit a 17+ (!!!) rating and Editors Choice award.

Peter Steinberger:

Let’s hope nobody tells Apple about Reddit and X!

Not to mention that there’s more porn in Safari than in any third-party app.

John Gruber (Mastodon):

You’ve been able to watch porno on your iPhone since the first day it shipped — a full year ahead of the App Store — by using the web. Apple’s line has always been clear: native apps = Apple-approved; the web = anything goes.

[…]

Jobs responded:

Fiore’s app will be in the store shortly. That was a mistake. However, we do believe we have a moral responsibility to keep porn off the iPhone. Folks who want porn can buy an Android phone.

I agree that Apple shouldn’t be policing what a Web browser can do, but that makes Jobs’ statement nonsensical. There’s every reason to assume that iPhone was and is one of the leading ways that people get this content. If Apple has a moral responsibility, it’s completely failing. It’s not even blocking porn in native apps in the App Store.

John Gruber:

Sweeney has a real point here, and it really is a bit of a conundrum.

[…]

But how is it possible that these super popular platforms have apps in the no-porn App Store while hosting tons of porn? It’s an issue with Reddit, with Tumblr, and apparently especially so with X (fka Twitter).

[…]

I think Sweeney’s synopsis captures Apple’s de facto policy accurately, with the exception that they don’t welcome apps that host porn (so long as the app has controls to hide it, and if the adult content is effectively a side hustle in the overall context of the app), but tolerate it.

Some banks are too big to fail. Some platforms are too big to ban. Apple won’t say that, but that’s clearly the tacit policy.

That’s how a lot of the App Store works. There’s what they say, and then there’s what they actually do.

Putting aside whether this should even be Apple’s role, I think it’s fair to say that they care more about appearing to be on the right side of the issue than about actually addressing it. If they approved an app like Hot Tub with an appropriate age range and warning label, everyone would be clear on what’s happening. Parents could easily block their kids from installing it. What they are actually doing is promoting—giving Editors Choice awards—to apps that hide the content within an innocuous looking shell.

Previously:

16 Comments RSS · Twitter · Mastodon


I cannot find a sad violin small enough to play for Apple.

How about they never inflicted this notarization garbage on us in the first place? I'm not usually one to engage in schadenfreude but in this case they deserve to have this come back to bite them.


Epic can frame it any way they want, but they're absolutely responsible for the distribution of porn, having funded the AltStore.

And Jobs point isn't nonsensical -- Apple, as far as it can reasonably control it, works to keep porn off the iPhone. They are limited in what they can do with a web browser or with highly popular sites. Welcome to the real world. Jobs didn't add that in to his email because it would have been 500 words long. Oh, no, the horror!

This whole conversation is a "gotcha" one where people are parsing Apple's statements and actions to triumphantly show how hypocritical they are instead of recognizing the messiness of the whole situation.

Not one person quoted had the courage to actually say whether Apple *should* allow porn on the store or not. There's some courage for you.


@Total The reason that Epic is entangled in this at all is that Apple is trying to make money from the apps that they supposedly want nothing to do with.

No one’s forcing Apple to try to have it both ways. Jobs didn’t have to pretend that you need to buy an Android phone to watch porn. He could have just said that they don’t endorse it. They could admit, as Gruber says, that their platform/business interests take priority.


@Total If even Gruber isn’t stepping up to defend Apple—especially when Epic and Sweeney are involved—you know you’re on shaky ground.

And, yeah, if Apple insists on being the gatekeeper, then they absolutely need to allow porn. Otherwise, it’s just corporate censorship. A handful of millionaires in Cupertino don’t get to make that call. If anyone does—and that’s a big if—it should be democratically elected governments, not a private company dictating morality at scale.


“ The reason that Epic is entangled in this at all is that Apple is trying to make money from the apps that they supposedly want nothing to do with.”

Which says nothing about whether they funded porn.

“No one's forcing…”

Tell me you didn’t read my post without…

@matthew

Close, but no cigar. Would you as decision maker allow porn apps? Make the call.


@Total Apple has positioned itself as the sole gatekeeper for iOS apps. If they’re going to insist on that role, then, yes, they should allow porn—because the alternative is corporate censorship, which is neither their right nor their responsibility. A private company dictating morality at scale is a dangerous precedent, and it’s absurd to suggest a group of executives in Cupertino should be the ones drawing the line on what consenting adults can access.

Would I, personally, allow porn apps? The better question is: should a private company have the power to decide? No, they shouldn’t. That decision—if it needs to be made—should be in the hands of democratically elected governments, not a tech monopoly picking winners and losers based on arbitrary policies.

But given you will insist on the decision being mine, the answer is simple: Yes.

And as for Steve Jobs—the man you’re defending and the so-called moral culture he fostered at Apple—maybe take a deeper look into his own morality. This is the same Jobs who initially denied the existence of his daughter, Lisa Brennan-Jobs, even after a DNA test showed a 94.1% probability of paternity. He publicly suggested in Time magazine that he couldn’t be her father because, according to him, her mother had supposedly slept with “28% of the male population of the United States.” He used lawyers to avoid paying child support for as long as possible, effectively leaving his daughter and her mother struggling in poverty while he was on his way to becoming one of the wealthiest men in Silicon Valley. Even in his final years, he continued to be emotionally abusive toward her.

And if all of that weren’t enough, Jobs—who supposedly stood for “morality” at Apple—was perfectly happy to sit down for an interview with Playboy magazine. So much for the moral high ground.

If Apple’s leadership wants to be the moral arbiters of what adults can and cannot access, they should at least be held to a higher standard than a man who spent years pretending his own daughter didn’t exist—until the day he decided she was worth acknowledging.


@total
“Epic can frame it any way they want, but they're absolutely responsible for the distribution of porn, having funded the AltStore.“

Then Apple is totally responsible for the creation of porn contents, selling mobile devices with cameras that are not just used to shoot documentaries or YouTube shorts. Do you see the flaw in your logic?


“But given you will insist on the decision being mine, the answer is simple: Yes.”

Good job! You’re not a coward, though it was cowardly to immediately pivot to an attack on Jobs. As I was pointing out, the world's not remotely perfect. You want to be evaluated by your worst behavior, over and over?

@someone

Wait, you’ve discovered that Apple can’t control everything? What point did I make in my post, exactly, and why do you think it’s a gotcha to repeat my own argument?


@total Trying to shift the conversation away from the core argument (Apple’s role as a gatekeeper) and reframe my critique of Jobs as an unfair personal attack is pure deflection and a weak attempt to dodge the actual argument. Let’s be very clear: pointing out Apple’s hypocrisy isn’t a ‘pivot,’ it’s a direct counter to the idea that their moral stance on porn is anything but arbitrary.

Jobs isn’t just ‘any person’—he set Apple’s present-day culture, including its puritanical policies. If Apple wants to claim the high ground on what’s ‘appropriate,’ then its founder’s personal history is absolutely relevant. This is the same Jobs who cheated his own co-founder, Steve Wozniak, suppressed workers’ wages through illegal anti-poaching agreements, and fostered a corporate culture of exploitation that still thrives today. Since Jobs’ return, Apple has never been about fairness—just control, profit, and making sure they always get their cut.

And no, this isn’t about ‘evaluating someone by their worst behavior.’ It’s about recognizing that Apple’s so-called morality has always been selective, self-serving, and inconsistent. A company that was built on screwing over the very people who made it successful has no business pretending to be a moral authority. They’ve spent decades believing they’re entitled to suppress competition, manipulate labor markets, and take a 30% cut of everything—so of course they think they should decide what people can and can’t access on their own devices.

That’s the real conversation—the one you keep running from.


This discussion is so stupidly American, it’s hurting my brain. Why should porn be treated differently than violence or religion? These things are equally dangerous for children to consume, yet Americans don’t have a problem with those. From a European perspective this is entirely nonsensical.


1. Apple didn't smack a seal of approval on a porn app
2. Neither did Epic
3. EU hasn't forced anyone to publish porn
4. Porn isn't illegal in the EU

The rest is just drama that Apple brought on themselves.


Ooh the knots marketing can bind you into!

They should have said the app was notarized, but that didn't sound sexy, so they called it "approved".

Cry me a river...

And yes, I agree Rene, in that violence is much more dangerous. As to religion or ideology... it really depends what kind.


Does european TV show porn in the afternoon, but not action movies or series? Interesting.


@Anonymous

"Wait, you’ve discovered that Apple can’t control everything? What point did I make in my post, exactly, and why do you think it’s a gotcha to repeat my own argument?"

Which post? Or are you referring to the post from Total?


But isn't it rich how concerned Apple is about children being exposed to porn, yet predatory, addictive games that use boatloads of dark patterns to drain their parents' wallet are perfectly fine?


A lot of good points being made here. Core issue was quoted in the original post. Porn or not, Apple can’t have it both ways with notarization. Either they don’t do it, or they notarize everything that’s not malware without comment, or they use it as a business tool the way they use the App Store. Those are the only three options, and they have clearly chosen number three.

Either they change their policy back to what they currently claim it is and stop banning things they think will hurt their business, or yes they did choose to allow this app. It can’t run unless they allow it, that is the way they chose to design the system. Nobody made them do that. In fact many organizations tried to make them do the exact opposite.

As for the moral issue, that’s gone so far off the rails in every area these days I don’t think anyone has the moral high ground to declare anything. Show me one person or organization in a position of real power that are not complete hypocrites.

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